The Wheel Deal: 37th Annual Rosarito Ensenada Ride, September 24thC

Laura Wong

We’re honored to reprise our long time esteemed Editor’s article from 2012.

“This iconic bicycling event has been bringing thousands of cyclists to Rosarito twice each year since 1979! It’s one of the largest and longing-running bicycling events in the world.”

“Beginning in front of the Rosarito Beach Hotel at 10:00 AM, bicyclists enjoy riding fifty miles along the free road from Rosarito Beach to Ensenada. Originally an event that consisted mostly of riders from the United States, it has grown in popularity and now hosts many more Mexicans than it does neighbors from the north.”

“So what’s new? The events promoter in the United States, Gary Foster, spoke recently with Baja Times about a very big change at the starting line.”

“Medals will be given only to participants who lineup at the Official Start Line at 10:00 AM,” said Foster. “We are always working to provide the safest event possible, and when riders start from anywhere other than the Official Start Line at 10:00 AM, they put themselves and other riders in danger.”

“Foster explained that in order for participants to receive their finisher’s medal, they must receive a validation sticker that will be given out at the start line when the event begins. “If they don’t have their medal pull tag with a validation sticker from the Start Line, they won;t get a medal at the Finish Line Fiesta.”
“The event organizers have the support of the Mexican Federal Police and the Tourist Police of Rosarito to implement this new policy.”

“The rest of the event will remain unchanged, living up to its world-class reputation that’s (now) kept it going for 37 years. The event course is fully supports with purified water, Powerade, bicycle repair, sag trucks for tired riders, and emergency medical crews.”

“And, of course, it wouldn’t be complete without the legendary Finish Line Fiesta at the Hotel Corona in Ensenada, including live music, food from local restaurants, massage therapists, souvenirs and lots of ice cold Tecate beer. The party which goes from 12:00 PM to sunset, is open to the public and is free to enter. “We have lots of options for getting signed up and all of that information is on our website at:,” said Foster.”

“For example, participants can register in advance, either online at or in bike shops and gyms throughout Baja and San Diego, or they can register on the morning of the event at the Rosarito Beach Hotel. We really appreciate all of the support we receive from the cycling community and the local residents,”Foster added. “This is such a beautiful place to ride and our staff and participants can always count on the gracious hospitality that Baja is famous for.”

Be sure to check the ad in this issue for updated information and new features for this unique event, the 37th Anniversary Rosarito-Ensenada 50 Mile Fun Bicycle Ride along the Pacific Coast and inland through the countryside from our beautiful rinconcito al mar to Ensenada.


shopify analytics ecommerce tracking